3 Steps to Maximize Your Mobile Email Marketing

Is email marketing dead?

The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, “yes.”

However, that is not the case.

In reality, the humble email hasn’t gone anywhere. Quite the opposite in fact.

Smartphone habits of consumers indicate that reading email comes second only to making phone calls. Moreover, email is still responsible for at least twice as many online conversions than social media.

The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that “42 percent of subscribers delete emails that don’t display correctly on mobile phones.”

This means that to leverage the awesome power of email, you must get mobile. Here’s a simple three-step guide to get you started.

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5 Email Marketing Tips for Beginners

Nowadays, we all know that establishing an online presence is vital when it comes to maintaining a successful business. Whether you opt to develop your brand on your website or social media, one aspect of marketing that you may not be using is email marketing. Unlike some other forms of communication with your customers, email marketing campaigns allow you to not only reach your customers on a personal level by sending newsletters directly to their email inbox, but also offer another way for your audience or consumers to keep up with your company. If you’re new to email marketing or could use a quick refresher, we’ve outlined a few tips to help you get started with creating successful campaigns.

1. Make subscribing easy

As with finding links to your social media accounts, finding the subscribe button on your website should be just as easy. You could miss out on potential subscribers if your visitors can’t find a way to subscribe to your email newsletter, so make sure it’s visible and easy to locate across all pages on your website. And just as important as being able to click “subscribe” with ease, the sign up form itself should be just as simple. Don’t make it too complicated because you could deter those from going through with subscribing. Instead, try to keep it as short and simple as you can — asking for your customer’s name, email address and possible offer the option to select how frequently they’d like to receive updates from your company.

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The beginner’s guide to email marketing in six easy steps

Are you interested in using email marketing to grow your business? Maybe you are complete beginner or perhaps you’ve been at it for a while but feel like you’re not getting the results you want.

Whatever your level of experience, we’ve put together this quick guide to help you get to grips with what’s involved so you can make the most of email marketing for your business.

1. Sign up with a reputable provider (like The Mail DoG).

While you might assume that all you need to send marketing emails is Microsoft Outlook, Gmail or another platform, if you want to make sure your emails get through, you’ll need to use a reputable email marketing service and not your standard desktop email platform. Sending from your desktop email can get you blacklisted very quickly and if this happens none of your emails will get through at all.

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How to Improve Your Email Click Through Rate

There are a number of different ways you can measure the success of your email marketing and monitoring your click through rate is one of the best as it can give you revealing insights into how effective your strategy really is. Your click through rate is a metric that shows you how many times your recipients have clicked on a link in your email. This could be a link to make a sale, read an article on your website, download a piece of content or any other action you’ve asked them to make.

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